The 7 golden rules for booking a riad in Morocco
Behind the unassuming doors of Morocco's ancient cities lies a world of difference. The word "riad" may conjure images of tranquil courtyards and intricate tilework, but not all riads are created equal. Some offer serene, secluded havens while others hum with a lively, social energy. Choosing the right one isn't about star ratings—it’s about matching the right mood, location, and service to your journey.
This is your insider's guide to finding the perfect home base in Morocco.
Rule 1: Location is everything
Your riad's location will define your entire trip. A riad inside the medina puts you at the heart of the action, with narrow alleyways, bustling souks, and historic sites right on your doorstep. If you want pure silence at night, however, choose a riad at the edge of the medina—the heart is beautiful, but its rhythm never stops. Alternatively, a riad in the new city offers wider streets, modern amenities, and easier access for cars, providing a different, more contemporary experience.
Rule 2:Know your atmosphere
Riads are masters of atmosphere, and each one has a distinct personality. Before you book, ask yourself what kind of experience you're seeking. Is this a romantic escape for two? Look for riads with intimate spaces, candlelit dinners, and a secluded plunge pool. For a social trip with friends, find one with a lively rooftop terrace and a communal vibe. Family-friendly riads often have more space and a relaxed, welcoming feel, while wellness-focused properties may offer a dedicated hammam, yoga space, and healthy menus.
Rule 3: Size sets the tone
The number of rooms can tell you a lot about the experience. A tiny, five-room riad often feels more like a private home than a hotel. This is where you get unparalleled privacy and personalized service from an owner-operator who knows your name. On the other hand, a larger boutique property with 15 or more rooms can offer more amenities—like a full-service spa, a dedicated restaurant, or a spacious pool—giving you the polished feel of a luxury hotel, all within a traditional setting.
Rule 4: Ask about the rooftop
In Morocco, the rooftop is as important as the bedroom. It's where you escape the energy of the medina below and find your sanctuary. Is the rooftop an open space for taking in sunset views? Is it a lively spot for evening cocktails and dinner? Or is it a peaceful corner for your morning coffee and a good book? The best riads have rooftops that are intentionally designed for relaxation and enjoyment, not just as an afterthought.
Rule 5: Service styles matter
The service you receive can elevate a good stay to an unforgettable one. An owner-run riad often provides an incredible sense of warmth, with staff who feel like family and are dedicated to making your stay personal. These are the people who will point you to their favorite local artisan or share a secret recipe. A professionally managed riad, on the other hand, provides a more polished and seamless experience, with a full-time concierge ready to arrange every detail of your trip. Both are luxury—it just comes down to the style you prefer.
Rule 6: Don’t overlook the food
After a long day of navigating the labyrinthine medina, there's nothing better than knowing you have a delicious, homemade meal waiting for you. A riad’s in-house dining can be a highlight of your stay. When booking, ask about the menu and whether they offer cooking classes. The best riads pride themselves on a fantastic breakfast and the ability to prepare a memorable dinner, often featuring recipes passed down through generations.
Rule 7: Check the extras
What's the one thing that will take your stay from great to absolutely unforgettable? The extras. Does the riad have an authentic hammam for a rejuvenating scrub after a day of travel? Is there a beautiful pool to cool off in during the heat of the afternoon? Do they offer curated excursions, from a private cooking class to a day trip into the Atlas Mountains? These added luxuries are often what define the most memorable stays.
